During the RTB process bids from DSPs have to arrive at the ad exchanges or SSPs between 80 to 120 milliseconds (ms). After an allocation to computation time and (un)expected network congestion, only 40ms is left for the round trip network transit.
In addition, the RTB platform exchanges approximately 465 terabytes of HTTP request data each day between different advertising platforms worldwide. Most of this data is exchanged through non-optimized network routes.
Download this Whitepaper to learn:
- Problems caused by high Network Latency for Adtech companies.
- The high transit cost of HTTP requests exchanged between SSPs, DSPs and user browsers.
- How Datapath.io can help reduce Network Latency, minimize Transit Costs and Optimize the RTB bidding process.