Amazon claims 100 ms is 1% in Sales
The performance of your eCommerce website is imperative to the success of your business.
Website Conversion Rates
Website performance is directly correlated to conversion rates. Pages that load in less than 2 seconds significantly outperform those loading in over 2 seconds. Customers negatively reward pages loading over 3 seconds by leaving your site.
Shopping Cart Abandonment
“18% of shopping cart abondonment is due to slow performance.” This is an issue that plagues all eCommerce businesses, and the solution lies in network latency.
Slow Payment Processing
When online transactions take too long, customers begin to become nervous. Nervousness results in higher probability of an incomplete transaction.
The challenges eCommerce faces:
- Slow website page load times
- Shopping cart abandonment due to poor performance
- Slow transactions resulting in nervous customers
The Datapath.io Solution
Page Load Speeds
When your website development improvements are not enough to lower page speeds, optimizing network latency is the solution. By decreasing the time it takes data to travel over the Internet, significant decreases in load speads can be acheived.
Faster Shopping Carts
Dynamic content delivery is the cause of slow shopping carts. By incorporating the Datapath.io solution, you can increase the speed of shopping cart load times.
Increased Payment Processing Performance
Utilizing the Datapath.io solution will allow the communication between web browser and user to occur upwards of 60% faster. Resulting in more satisified customers.
The benefits of Datapath.io:
- Fast page load times for better conversion
- Decrease shopping cart abandonment
- Increase payment processing customer confidence