Case Study Summary
Datapath.io improves AWS performance for Baking It, SaaS-company for professional cake makers. After a productive talk on AWS Summit London, we’re working in collaboration to:
- reduce latency from us-east-1 AWS region to US, UK, Australia, Canada, South Africa and other countries;
- make the online cake constructor and CRM-system of Baking It faster.
About Baking It
Baking It is an all-in-one software for the cake business. The platform allows organizing, running and managing different aspects of cake business. “Made for Cake Makers by Cake Makers”, as they say.
As a digital world develops, even cake makers need their own software to work and grow with. Baking It offers a lot of possibilities for people who are professionally making cakes – from design constructor to CRM:
“Baking It is a software as a service. Businesses on different stages can use it. If you’re just starting, you can use our calculator plan; if you have already established your cake business and just need a 3D cake designer, you can use the sketcher plan to design your own cake in 3D. Additionally, if you want to manage the whole business on our platform, your option is a pro-plan, which includes CRM and other managing business tools. We called one of our features “photoshop for cakes”, it allows creating cake design online. We launched a new B2B website 6 months ago, and we’re getting a lot of traffic on it, considering the size of our target market,” – Nishant Raj, co-founder of Baking It, described the idea of the service.
While the company is located in the UK, the service could be named truly global:
“Primarily, we have visitors from the US, UK, Australia, Canada and South Africa. Our traffic comes from around 20 countries. However, we use only us-east-1 AWS region (North Virginia),” – said Nishant Raj, co-founder of Baking It.
Thus, the challenges are clear: broad international audience and only one AWS-region can lead to some problems with network performance:
“We don’t have servers in different locations since we’re using only us-east-1 region. It means that before Datapath.io, traffic from Australia also came to North Virginia and performance was not always good. It is very important for us to improve the performance because we want to guarantee proper API response for our customers. That’s why I was interested in the Datapath.io solution when I met the team at AWS Summit London in 2016. I decided to give it a try to see how it can reduce network latency for our service,” – said Nishant Raj, co-founder of Baking It.
How the Datapath.io solution helped
Baking It connected us-east-1 AWS region to the Datapath.io console several months ago and since that co-founder Nishant Raj enjoyed the results of performance improvement:
“Our team is working on optimization of our service from different perspectives and the Datapath.io tool is a perfect solution for network performance optimization. We’re a startup, a small team, which is limited by the resources and in this case, Datapath.io is very convenient and effective. What I personally like is the simplicity. We just setup the console once, and since then it is working very well. For me it’s amazing – I don’t need to do anything, and once I log in, I can see the improvement”.
Currently, the Baking It team is satisfied with the Datapath.io solution and can concentrate more on further product development instead of worrying about problems concerning latency and slow page load times.
“The Datapath.io console allows improving local AWS performance in different places, which is definitely helping us a lot. In the U.S., the performance improved by 25% on average, and for other locations such as Canada and Australia, I can also see a great improvement. I’m pretty happy with the solution and I don’t see any negative values,” – that’s how Nishant Raj described his experience with Datapath.io.
Nishant Raj also can see NP2 product a part of his future business plans:
“Our website grows and becomes more popular, and we’re planning to expand to the new AWS regions. I’m looking to use the Datapath.io product more in the future when our company will grow. I think the idea behind Datapath.io is great and additionally the implementation is very easy to handle. I also want to mention that the solution can be applied to companies of all sizes – from startups to enterprises. Most of us like to eat cakes but not too many are working in this industry. It is great that not only big companies can benefit from the Datapath.io solution – even small companies like Baking It will find it valuable”.