Returning to the office after a weeklong conference, the largest Tech Conference in Germany, means one thing.
CeBIT 2016 was exceptional, and being in Scale 11 with other Startups was even better. There was plenty of prospecting, pitching, networking, and party attending to need the full weekend to recover. That being said, it was completely worth it.
After a number of great meetings, networking with really smart people, and getting a pulse on the latest happenings in the Global Tech world, there is much work to be done.
Not so much work that we cannot take a minute to reflect upon our experience.
In Scale 11 we were able to see the new trends in the Germany Tech scene. New trends from Startups provided us insights into problems worth solving. Problems mean opportunities for solutions, and solutions equal business opportunities. This is what we witnessed in Scale 11.
Scale 11 also provided us a few opportunities to pitch the Datapath.io solution, both in front of investors, as well as against Sharerado in the Pitch Battle presented by Founders Fight Club. These were great opportunities to get the word out and garner feedback for the Datapath.io solution.
After all is said and done, we learned a lot exhibiting at our first CeBIT. Here are a few things we learned:
Virtual Reality is here
Facebook has recently made a big push with Virtual Reality. With its recent acquisition of Oculus VR, there is proof that Virtual Reality is important. We saw this first hand with 2 Virtual Reality Startups next to us in Scale 11. Both received a lot of traffic, and each had a unique offering.
Between the number of VR Startups, as well as the attention they received, we understand this is a big market.
Blue Chips love Startups
Scale 11 was not occupied exclusively by Startups. Naturally you see a lot of investors walking around, but there was also a large presence in the hall by Bosch and SAP. Both of these large enterprises are highly interested in what is occurring in the Germany Startup scene. Not only interested in what is occurring, but also the desire to support all the amazing innovations coming out of Germany.
The Startup world wants FinTech
Startups are having a difficult time disrupting and innovating in highly regulated markets. We see this with AirBNB and hotels, as well as Uber and Taxis. Both are highly regulated, and in both cases, there is significant legal push back to the growth of companies in this space.
As FinTech could be considered the next big disruptor, we have to wonder if FinTech will have the same legal troubles as it continues to grow. The investment in technologies, as well as the number of Startups entering this space is making its pressence undeniable. Living in Frankfurt, which for all intents and purposes is the European banking epicenter, most of the FinTech occurring has a number of large banks involved in the process. What this means, is unlike the Hotel and Taxi industries, the industry potentially being disrupted would like to be a part of the disruption, not just let it happen.
This was evident at CeBIT, in that there were a number of Meetups and Breakfasts dedicated to networking in the FinTech space. A great way to bridge the potential hurdles as widespread adoption takes off.
In Germany, the FinTech hub us undoubtedly Hamburg with the success of Figo, and the European FinTech scene is in London. It is going to be great to see what new technologies are coming out of these two innovation hubs.
Deutsche Telekom enters the Cloud
Germany has yet to have a large player in the Cloud Provider market, but this is changing. Deutsche Telekom utilized CeBIT 2016 for this announcement. Telekom Cloud has been launched in conjunction Huawei, and the messaging is focused on privacy and security. This comes at a time when roughly 12% of mid-sized companies in Germany are cloud computing, and undoubtedly much of this lack of adoption comes from privacy and security reservations. This means there is a great opportunity for the Cloud Market in Germany with Telekom Cloud.
Datapath.io received lots of feedback
The last item at CeBIT was the excitement towards Datapath.io. We received great feedback from conversations we had. Although CeBIT had a focus on consumer technology, the meetings with potential partners, as well as attention from competitors brought fruitful insights. The Datapath.io Solution comes at a time when Netflix accounts for 36.5% of all internet traffic during peak hours. For other content providers, Datapath.io can make this situation not hinder network performance. This is the story that resonated with attendees.
CeBIT brought insight into the Germany Tech scene, which we are excited as to where it is headed.
If you also attended CeBIT, we would be delighted to hear your thoughts.